This Is Not A Game is a social marketing campaign from WCP | Wildlife Crime Prevention working in partnership with the Department of National Parks and Wildlife. The campaign’s creative partners are Adlab McCann and Giraffe Media Productions. This Is Not A Game is funded by the Lion Recovery Fund through WCP | Wildlife Crime Prevention and works with many other stakeholders in the field. It is the culmination of years of scientific work to better understand the illegal bushmeat trade in Zambia and its impacts on both people and wildlife.


Department of National Parks and Wildlife
Department of National Parks and WildlifeZambia
The Department of National Parks & Wildlife (DNPW) is mandated under the Zambia Wildlife Act 2015 to manage and conserve Zambia’s wildlife, which covers 31 percent of the country’s land mass. DNPW endeavors to integrate the wildlife policy with economic, environmental and social policies to ensure effective contribution to sustainable national development.
The Lion Recovery Fund
The Lion Recovery FundUnited States of America
Launched by the Wildlife Conservation Network and the Leonardo DiCaprio Foundation, the Lion Recovery Fund drives your investment to game-changing actions by the most effective, vetted partners who work collaboratively to bring lions back. Through strategic investments and collaboration with other public and private donors, the Lion Recovery Fund aspires to support a doubling of the number of lions by 2050, the same year when Africa’s human population is expected to double. We are committed to seeing thriving Savannah landscapes where Africa’s people, its economic development and its lions all coexist.
WCP | Wildlife Crime Prevention
WCP | Wildlife Crime PreventionZambia
WCP | Wildlife Crime Prevention supports the Department of National Parks and Wildlife (DNPW) to reduce the illegal wildlife trade across Zambia and neighbouring countries throughout the region. Zambia is a vital range state for many elephant populations, a stronghold for significant carnivore populations as well as a number of other rare and endangered species. Zambia is located at the centre of several Southern African transit networks. Illegal wildlife products, including those from neighbouring countries are transported from and through Zambia destined for a variety of transit routes and markets, often ultimately ending up in Asia.
ADLAB // McCann was established 8 years ago as a solely Zambian owned private Advertising Agency. We believe that our strength as a team lies in the hearts of our creative staff who live and breathe our brands. We showcase fresh, creative ideas that speak to the heart of the consumers and uplift the brands that we represent. We build brands through creating strong relationships and long term PARTNERSHIPS with our clients.
Giraffe Media Productions
Giraffe Media ProductionsZambia
Giraffe Media Productions is a fresh, multifaceted, media production house and creative agency. We have honed our craft and developed a unique aesthetic that holds its own internationally. We have the ideas, equipment and expertise to actually deliver on our promises. If you are looking for video production, photography, 2D and 3D animation, print design, advertising campaigns or branding that translates into a tangible increase in business, we may be the right people for you.
Associated Printers Group
Associated Printers GroupZambia
Associated printers is a one stop printing and signage company. It also specializes in secure document storage and management. We provide professional printing solutions for Zambia’s largest corporates through to the private individual. Our expertise in Litho, Digital and Large Format ensures high-quality results from design through to delivery. Our Signage department offers precision artwork and production of a wide variety of branding options.
Southern Sun Ridgeway Hotel
Southern Sun Ridgeway HotelZambia
Established in 1952, Southern Sun Ridgeway Lusaka is a landmark hotel in the capital city of Zambia. Its location near the city centre and the international airport offers guests easy access to nearby embassies, government offices, and other attractions in the city. Our 4 star Lusaka hotel carries prestigious environmental certifications in recognition of the hotel’s green sensibility. Guests can choose from 155 well-appointed en-suite rooms, each of which is equipped with a host of modern amenities.
Kalimba Reptile Park
Kalimba Reptile ParkZambia
Great for a group excursion or family day out, Kalimba Reptile Park is a popular attraction offering lots of 'scaly' sites and activities including fishing. Nestling in the lush basin of the Ngwerere stream, this is a top tourist place that offers a fun filled day out for locals as well as visitors. The reptile park is an extension of Kalimba Farms which specialises in pig, fish, dairy and crocodile farming. Kalimba Reptile Park is now self sufficient in crocodile egg production.
The Wildlife Producers Association of Zambia
The Wildlife Producers Association of ZambiaZambia
The aim of the Wildlife Producers Association of Zambia is to foster the growth of the private wildlife estate and especially its national contribution to food production and security, job creation and community development, wildlife and wildlife habitat conservation and private sector development.
Niner Juliet Logistics
Niner Juliet LogisticsZambia
Aviation Logistics & Consultancy. We keep you flying!
Enriching lives through innovative delivery of compelling digital media content.