This is not a Game

This Is Not A Game is a social marketing campaign from WCP | Wildlife Crime Prevention working in partnership with the Department of National Parks and Wildlife. The campaign’s creative partners are Adlab McCann and Giraffe Media Productions. This Is Not A Game is funded by the Lion Recovery Fund through WCP | Wildlife Crime Prevention and works with many other stakeholders in the field. It is the culmination of years of scientific work to better understand the illegal bushmeat trade in Zambia and its impacts on both people and wildlife.